Click the pic above for a bigger version. These days the words "Exclusive by Victoria Newton" are about as accurate as "I Haven't Got Any Money by Simon Cowell".
So despite re-writing a press release that went out late yesterday and padding it out with a bit of made-up rumour and drama, what is 'exclusive' about a story that was (for example) on the Media Guardian site at 5:45pm yesterday or the BBC website 13 minutes later? Plus almost every other tabloid is carrying the story today. Maybe just putting the words in a different order renders it an 'exclusive'?