Friday, 24 November 2006

VickyWatch Classic - Englebert Humperdinck

The first in a series of occassional glances back at the poo Victoria trod in during her formative years at The Sun.

This situation concerned one of her infamous "campaigns". Back in 2004, the Englebert Humperdinck track "Release Me" was being used in a television advert for John Smith's bitter (the ad starred comedian Peter Kay and Mr Humperfluffle himself). Ms Newton used the popularity of this advert to launch a campaign to get the song re-released as a single (and yes, the inevitable headline was "Please Re-Release Me"). She was determined to get Englebert back to number one, and urged Sun readers to help out. How could the campaign fail when she was receiving messages such as ""Lorraine, from Hornsby, Cumbria, texted: "Hi Victoria, gr8 news about Engelbert." The execs at the record company must have been quaking at this display of influence.

Slight problem - the single was already scheduled for release at the time she wrote the article. In fact it had been for a couple of weeks at that point. Oh dear. So what next? She didn't? She did. A couple of days later she claimed "my campaign" had been a success and the single was scheduled for re-release. Englebert PERSONALLY THANKED her for her efforts.

The sweetest end to this story is that when the single was re-released, on June 6th 2004, it tanked and ended up at #51, dropping out of the chart the following week. Needless to say, "my campaign" was never referred to again.

No comments: